Our Mission
Rare Carat is a âmanaged marketplaceâ that helps anyone buy diamond engagement rings and diamond jewelry intelligently. We are combining the wide selection of marketplaces with the quality assurance of traditional retailers, fully protecting customers in their purchase. Rare Carat takes care of shipping, logistics, payment processing, and returns. Founded in 2016, we have grown into one of the largest online diamond jewelry retailers in the United States in less than a decade.
We believe consumers deserve transparency while shopping for diamonds, and protection when buying them.
Our website, our policies and our services like the Rare Carat Report⢠are built around these principles. We donât care where you buy. We just care about helping you buy smart.
Our founder Ajay Anand is not from the diamond industry. He was just a regular guy who bought an engagement ring, and hated the process.
And we are passionate about making it easier for the next couples that have to go through it. Because it can be unnecessarily confusing and scary. Youâll find us online on chat both early in the morning and late at night, because we simply love what we do!. And reading about customers' positive experiences is what makes all our hard work worthwhile.
Rare Carat Inc is a US-based company bringing together expertise from across the diamond industry. Our team includes over one hundred GIA-trained Gemologistsâseveral of whom have experience grading stones at the GIA itself. We complement this gem knowledge with data scientists and math PhDs who analyze diamond pricing and trends. Behind our website is a dedicated engineering team working hard to maximize your experience. All of this talent is guided by experienced business leaders, whose north star is customer satisfaction.
Weâre one of the luckiest companies in the world, because our interests align with yours.
The better job we do helping you buy intelligently, the more you tell your friends to use Rare Carat, the more valuable our company becomes.
Our strategy of having your back is paying off. After launching in just October 2016, we are incredibly grateful to already be on our way to be the trusted home for diamond buyers across America, powering over $100 million in diamond sales.
We got here by being independent, objective, and straightforward. And we plan to stick to the principles that got us here.
Yep. Weâre the real deal.
Imagine one of your best friends was a gemologist and the other was a data scientist. And imagine they committed to help you buy an engagement ring, following you to every seller in town, and sitting on either side of you on the couch as you browse late at night.
Try for yourself.
Run searches. Run Rare Carat Reports. Chat with our unbiased gemologists. Send them stones from sellers we do not work with. Youâll come to experience what the tens of thousands of buyers weâve already helped have. In fact, talk to a friend who recently bought an engagement ring, because itâs likely they used us. You can also read the hundreds of reviews about us out there on the internet, and articles at the New York Post, Forbes, Tech Crunch, NPR, CNBC, USA Today, Glamour, The Telegraph, Slate, Refinery29 and many more.
And feel free to email our founder directly at ajay.a@rarecarat.com.
Our interests lie in your interests.
More information here.